The world is becoming more digital, with nearly 77 percent of Americans owning a smartphone, it’s no wonder why the younger generations are abandoning traditional marketing tactics such as real estate signs or newspaper adds, for online reviews and tools that update in real time. As renters continue to turn to their smartphones and social networks for every step of the rental process, you may be looking for the major online rental marketplaces and best rental listing sites to advertise your property.
A listing is only as good as its ability to garner interest in your property, so once you choose one or more sites from the roundup below, get some tips on how to craft effective rental ad copy. Professional-quality photos or 360° virtual walkthroughs can help you attract more interest and save yourself time by weeding out renters who have something else in mind.
Take a look at the best sites to list rental property:
Top Sites to List Your Rental Property
The internet offers several inexpensive and easy websites for you to list your rental property. However, not all websites are created equal. We did our own research and determined that the five sites below are the most popular, effective, and user-friendly.
- Zillow - Formerly Postlets, Zillow Rental Manager is ideal for the landlord with less than 50 units. It’s a favorite of landlords because it gives you the ability to create detailed listings, and pushes it out to 26 partner sites including Trulia, HotPads and MSN Real Estate.
- Trulia - If applicants are registered with Zillow and Trulia, you’ll see contact details such as income upfront.
- Hotpads - This site created the first-ever map-based search, and is popular among the corporate set when looking to relocate.
- Craigslist - It’s hard to beat an online marketplace with 50 billion page views each month, however, you’ll want to be aware that scammers might use this site to post fake ads and renters will have to sort through the fake listings to find your listing. Despite a utilitarian design and possibility of fake listing, the traffic alone makes it a good option.
- Facebook - Facebook’s Marketplace platform allows you to add 360-degree photos and in some cases, will also show your listing on Oodle. You can also connect with your neighborhood through Facebook groups or by reaching out through your own social media pages.
Other Helpful Rental Property Listing Sites:
Listing your rental property online is a great way to attract high-quality renters and the more websites you list your property on, the larger pool of renters you have to choose from. Here are 22 other websites where you can list your rental property.
- Apartment List - With five million monthly visits and 75 percent of its users on mobile, Apartment List powers the rental section of realtor.com. It operates on a month-to-month contract and you pay ($349) when a renter signs a lease.
- Apartment Finder - Featuring map-based search tools and integrated customer portal, this site has recently undergone a major renovation.
- Apartment Home Living - This site features a lifestyle match search and local living guides, so that you can find the perfect tenant for your rental.
- Apartable - If you’re in New York City or San Francisco, you can get direct contact with leads and automatic updates of your listing with a subscription.
- Oodle - Similar to Craigslist, Oodle offers a whole array of classified listings including rentals. You can also publish listings directly to your Facebook and Twitter pages.
- Rentals.com - This site focuses on single-family rentals, such as single family homes, condominiums, and townhouses.
- Rentdigs.com - A free listing service allowing you to post multiple pictures and receive stats on how often your ad is being viewed. It automatically pushes your listing out to Oodle, Trovit, and RentJungle as well.
- Rent.com - This site targets first-time renters, especially millennials, so it’s ideal if you live in a college area or town with a young population.
- Rent Jungle - There are different pricing options for your featured listing, but you only pay when you see results. They provide a user-friendly dashboard so you can edit listings and track leads.
- Nextdoor.com - A social networking site that connects you with your neighbors, Nextdoor is rolling out a local real estate section currently available in select markets.
- Byowner.com - You can include up to 30 photos, create printable brochures and receive unlimited tenant leads.
- Realrentals.com - Listings are seen by thousands of visitors and are syndicated to sites like Apartments.com, Oodle, Rent Jungle and Trovit.
- Rentalads.com - They are part of a network of rental property websites, so your listing will receive exposure to over 7 million people.
- Sublet.com - If you have a furnished rental that you need to fill on a short-term basis or want to help your tenant find a subletter, you can list it here for free.
- Saletraderent.com - A team that specializes in global marketing can get a wider reach for your rental listing.
- Airbnb - This site focuses on short-term rentals, which you may consider as an option if you need to fill a vacancy while searching for a long-term renter.
- Walk Score - Walkability is listed among the top features important to both millennials and baby boomers, and over 30,000 sites use Walk Score services. They are now part of Redfin.
- Apartment Guide - Geared specifically toward apartments, although you can list single-family homes here. You can renew on this site with just one click, so you don’t have to re-enter your information even if your ad has expired.
- Apartments.com - With 13 million unique visitors and exposure on Apartment Finder and Apartment Home Living, the chances are good you’ll receive a response to your listing.
- My New Place - This site has a great design and features trending cities and pet-friendly apartments.
- People with Pets - If your tenants are welcome to bring along their furry friends, you can market directly to them for $299/year.
By now, you should be well informed of the options landlords have to list rental properties. The more applicants you have for each vacancy, the choosier you can be with your rental criteria and the more likely you are to find a good tenant. Whether you attract two applicants or 10, your best tool for identifying a good tenant is still going to be a fast and reliable online tenant screening service.
TransUnion SmartMove is the landlord’s solution for great reports, great convenience, and great tenants. Landlords receive a tenant credit report formatted exclusively for rental screening, a criminal report drawing from hundreds of millions of national criminal records, an eviction records check, a ResidentScore, Income Insights report and a custom leasing recommendation. Renters get the peace of mind that only TransUnion, and not their landlord, will have access to their sensitive personal information.